PokitPal has been named a Power 100 affiliate partner by global affiliate marketing platform Awin Global. The #Power100 featured affiliate partners from one million active publishers across 35 countries, including TikTok creators, price comparison sites, niche bloggers, global media powerhouses, cutting-edge technologies, FinTech pioneers and brands. 

This year, the Power 100 is a dynamic guide spotlighting key partners and the next-generation affiliates reshaping the industry landscape. This comprehensive collection of 100 partners underlines the vast diversity within the affiliate channel and marks the Awin Group’s dedication to innovation and strategic growth for advertisers and publishers alike. To view the entire Awin Power 100, please visit: https://www.awin.com/gb/power-100

“The Awin Power 100 exemplifies the transformative power of affiliate marketing, from live shopping experiences to AR try-on technologies” said Adam Ross, Awin CEO. “These partners are at the forefront of their fields and hold the key to the next wave of digital marketing."  

To check out the Awin Power 100 guide, please visit https://www.awin.com/gb/power-100

About PokitPal

PokitPal, an Australian-born rewards platform, has evolved significantly since its inception. Initially captivating university students with a range of retail offers, PokitPal now dominates the Card Linked Offers market in Australia. Having integrated with Visa, Mastercard and Australian Payments+ to access payment data and issue cashback rewards, PokitPal recently added Open Banking services to enrich the consumer experience. PokitPal's white-label platform is being used by brands like NRMA, Suncorp, Beem, and Raiz, to reward over 9 million consumers with cashback from more than 800 online and offline consumer brands like Booking.com, MILKRUN, and David Jones, which in turn use PokitPal's platform to attract and retain customers.

About Awin 

Since 2000, we’ve pioneered affiliate marketing partnerships. Awin has played a pivotal role in setting industry standards over the past 23 years, by developing innovative technology, cultivating excellent service, and introducing world-leading brands to the affiliate marketing channel. 

Part of the Axel Springer and United Internet Groups, with ShareASale and Commission Factory, Awin forms a global affiliate network powered by 17 offices worldwide. Our team of over 1,400 dedicated employees collaborates with a vast network of 1 million+ contributing publishers and 30,000 advertisers. Together, we strive to redefine the marketing landscape. 

Two-thirds of digital ad spend currently flows to the three big tech platforms. But their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts. Awin offers a real alternative to big tech and puts advertisers back in control of their own business growth.  

Using Awin's platform, brands can unlock unlimited marketing opportunities that reach consumers everywhere. Choose which affiliate partners best match marketing objectives. Control costs by defining how these partners are paid. And customize affiliate marketing programs using Awin's tech to mirror specific business goals. 

Awin connects businesses with customers across most sectors, including retail, telecommunications, travel, and finance. In the last financial year, Awin generated £18 billion (€17b) in revenue.