Are your campaigns ready for the 2024 holiday season?

 This is the moment to ensure your campaigns are aligned with the latest consumer trends and expectations. With the festive period just around the corner, shifting consumer behaviour, economic pressures, and evolving demands are shaping the retail landscape.  

Deloitte’s 2024 Retail Holiday Report provides interesting insights into how publishers and brands can tap into these changes, with the value of card-linked cashback and rewards taking centre stage this year.  

Economic pressures driving consumer behaviour

2024 has been tough for consumers and retailers. With the ongoing cost-of-living crisis, rising interest rates, and inflation, Australian shoppers are now more cautious in their spending. Deloitte's report shows that 76% of consumers are cutting back on spending, and 87% are staying home instead of travelling. Nevertheless, 95% are on the lookout for discounts and promotions.

This year, Black Friday, Cyber Monday, and the holiday season will heavily influence consumer spending. Shoppers are focused on value and promotions, creating an opportunity for publishers to highlight the best available deals.

The joy of frugal festivities

The Deloitte report highlights the rise of “frugal festivities.” Consumers are looking to maximise their budgets while enjoying the holidays, starting their shopping early to snag discounts during sales like Black Friday and Cyber Monday. Early December and Boxing Day also remain important for holiday sales.

This is the perfect time to promote value-driven content to your audience. Consumers are eager to find ways to splurge on themselves with smaller luxuries, and cashback offers can provide that extra incentive to spend. Whether it’s through online shopping platforms or in-store deals, our cashback services can help users feel they are getting the most out of their purchases.

Despite economic challenges, 67% of consumers still want to indulge themselves this season. This presents an opportunity for publishers to promote premium offers in fashion, electronics, and travel. By highlighting savings through PokitPal’s cashback deals, you can engage budget-conscious yet aspirational consumers effectively.

Tapping into Aussie wanderlust

While some may stay home, travel is a key part of holiday planning. The Australian Bureau of Statistics reports that Indonesia is now the top destination for Australian travelers, followed by the USA and the UK.

This shift opens a unique opportunity for publishers to provide travel content and deals. PokitPal enhances travel experiences by offering up to 50% cashback on over 850,000 hotels, flights, and car rentals at 30,000+ locations worldwide (powered by Access Development). Whether users want a luxury getaway or a budget-friendly trip, our services deliver real value in favoured destinations like Bali, Indonesia.

As holiday travel plans rise, especially among Australians eager to unwind, it’s crucial to offer attractive deals for their favourite destinations. Highlighting PokitPal’s travel cashback services can position your platform as a key resource for holiday savings. This partnership can boost engagement, encourage repeat visits, and strengthen customer loyalty.

Ready to own this season?

The 2024 holiday season may pose economic challenges but also offers opportunities for publishers to boost audience engagement with valuable deals. Deloitte reports that Australian consumers are seeking trusted, value-driven offers. Partnering with PokitPal enables publishers to provide impactful cashback solutions that meet these demands.

Now is the best time to promote travel offers, holiday deals, and cashback incentives to your audience. From cashback on hotels, flights, and car rentals to special promotions across thousands of retail brands, PokitPal can help your users save big while they shop and travel.  

We are excited to announce our partnership with ALL - Accor Live Limitless Hotels, offering up to 4% cashback. Additionally, through our collaboration with Access Development, we provide up to 50% cashback on hotels, flights, car rentals, and more.  

Your members can enjoy significant savings when they book trips at over 850,000 hotels and with more than 30,000 car rental locations. This is the perfect opportunity to promote PokitPal’s services and enhance the value of your platform. Don’t miss out on helping your audience maximise their holiday shopping and travel plans!

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💸 Interested in how Card Linked Offers or Open Banking can help your customers achieve their money goals? Learn more and book a demo

Sources:  

2024 Retail Holiday Report | Deloitte Australia

Indonesia overtakes New Zealand as top destination for Australian travellers | Australian Bureau of Statistics  

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